People used to volunteer out of a sense of moral obligation; however, that seems to have changed over the years. Some volunteers are repaying a kindness done to them or a family member; others remember a positive experience from childhood and strive to make that same difference to another child. Still others want to improve their professional skills, meet people or just fill their spare time.
And with time is so limited, these days, volunteers are looking for more meaning in their volunteer experience. People are more distant from each other; they connect in online social networks, but don’t always have trusted relationships or a sense of belonging to a community.
Volunteering is a way to form those real relationships. And volunteer managers need to recognize this new reality, promote their organization’s ability to bring people together and let volunteers shape their own experience that will work for them.
How to you draw in people who are looking for solid relationships? By establishing a little one-on-one time. Ask potential volunteers for a cup of coffee. Or ask small groups of two or three for their help in brainstorming ways for new volunteers to get involved with your organization.
Attract volunteers who want connection by providing it. Tap into the passions people have for a good cause. Share your mission and ask for their involvement.