Creative Ways for Nonprofits to Survive the Recession
Economy Puts Nonprofits in the Red
A survey of 986 nonprofits by Nonprofit Finance Fund reveals that only 16 percent expect to cover their operating expenses this year. And 52 percent say the recession will have a long-term negative effect on their organizations, while nearly all—93 percent—expect an increase in demand for their services.
It is not an easy time to run a nonprofit organization (NPO). Increasingly, charities are cutting paid staff, reducing out-of-pocket expenses, and delaying or eliminating services. Often, these cuts directly and negatively affect served populations.
The Nonprofit Finance Fund, which provides loans and access to grants to NPOs, encourages charities to be innovative in their thinking when facing these challenges and to partner with donors in order to continue serving the needy.
Ask For Help
Ask your vendor/partners for help in spreading the word about your organization. If your insurance or real estate agent publishes a print or e-newsletter, ask for some room. They would probably be happy to donate space for an article about your cause. Speaking of space, check out the schedule for trade shows or home shows in your area. Perhaps a construction company, appliance store, or other local business will share some booth space with you. These donations help the giving companies, too—they get the goodwill that supporting charitable organizations brings.
Stay in Touch with Donors and Volunteers
People who are passionate about a cause will continue to give if they can; their donations may be less than usual, but it’s vital to stay connected so they have an ample opportunities to give. Show appreciation to your donors and volunteers. Invite them to events, and ask if they are interested in doing any new or additional hands-on volunteer work. Keep everyone informed with detailed reports on where their donations go.
Build that Buzz
Continue free marketing efforts, like social media outlets (Facebook, twitter, local community websites), e-newsletters, and email updates. Build awareness anywhere you can: show up at community events, walk in the 4th of July parade, or staff a booth at a church bazaar; putting a face to your organization’s name makes a big difference. Learn all you can about online donations, like on Amazon and Google Checkout. Lots of small donations from lots of people equals more awareness and more money at a time your organization probably needs it most.
Remember that thorough volunteer background screening will help you recruit and retain the best volunteers for your organization.
Tags: Economy, Nonprofit Donations Decreasing, Nonprofits and the Recession