End of Year Newsletter Ideas

man-writing-laptop on volunteer screening blogIt’s November, which means you have just a couple of months to wrap up your 2009 non profit marketing plan (if you even had one!). If you’ve been sending and/or emailing a newsletter out regularly—great! If not, a year-end wrap up is a great way to get in the habit. Newsletters don’t have to be long to be effective. In fact, most folks prefer shorter bits of easy-to-read news. Four short paragraphs are sufficient. Choose from these ideas:

Accomplishments, or Goals Set and Achieved: Here’s where you list all the good things your non profit organization did in 2009. Pull data from board reports and meeting minutes. If you submit a monthly or quarterly report to your Board of Directors, then you probably have all the information you need to compile your list of accomplishments.

Thanks to our Volunteers: Include the number of hours your volunteers donated to your organization, the number of events they helped organize, or actual jobs they performed. Statistics are compelling and impacting, so use numbers like “3,782 meals served,” or “62,000 dollars worth of time donated.”

Event Highlights: Add ohotos and description of the fundraisers thrown, programs given, trade shows attended, schools visited, or races run. Any group photos with your charity’s t-shirt or logo prominently displayed are effective ways to communicate involvement and support in your community

Volunteer of the Year: Choose a volunteer to honor. Include a photo and bio, including why they chose your organization when offering their volunteer services. Volunteers love to see their names and photos, and to know they are appreciated. Plus, showing them a little love will help you recruit more volunteers.

Board Members: Introduce all the members of your board, especially new members. Be sure to mention any board members who left or rotated off in 2009, and thank them for their service.

Goals for 2010: Let your supporters and community know what you plan to accomplish next year. Then at the end of 2010, you’ll know exactly what goals were met, and where you need to keep working.

Lives We’ve Impacted: Make a personal connection with your organization’s work by telling clients’ real stories. Include a photo if privacy is not an issue. Telling stories is the best way to make your organization’s mission resonate with your supporters and community.

Marketing communications are a vital link to your supporters, volunteers, and community. Keep yours consistent and interesting, and you will see a return for your efforts!

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