Attract New Volunteers Through Twitter, Facebook and Pinterest
Social media can help you attract new interest in your non-profit organization, and greatly expand your audience. Through the power of social sharing, your mission can be delivered to people who haven’t heard of you before.
Twitter, Facebook, Google+ and Pinterest are great ways to recruit new volunteers, too. If you haven’t signed up for each of these services yet, you’re way behind. But it shouldn’t take too long to catch up and start building your following.
One of the best—and most important—things about social media is its ability to make one-on-one connections. Having conversations is the best way to achieve this. When you start posting and following people on Twitter, you’ll see that there are a lot of conversations going on. Show you’re interested in what others have to say by re-tweeting interesting tweets. Thank people when they re-tweet yours. Ask questions of your followers.
On Facebook, provide interesting and usable content so your followers will feel compelled to share it. Ask questions so you can get to know people and spark conversations. Conduct a poll or ask them to promote your events. And when you need volunteers, you’ll have a ready-made audience that is interested in what you’re all about.
The same goes for Pinterest. Provide your followers with interesting content. That’s why they’re following you, after all. And share theirs. Social media is a two-way street.
Soon, you’ll feel comfortable asking for volunteers, as well as asking others to spread the word for you.
Once you’re up and running fast on social media, use it to your advantage. You can create a Google+ group for your volunteers, so you can communicate directly with them. Use Facebook for making announcements and creating interest in your events. Encourage people to share your information—and be sure to thank them when they do!
When you’re building an audience of social media followers, you’re also building a supply of potential volunteers. Use social media to make recruiting volunteers easier!