Nonprofits have had a rough few years, as most of their donors have struggled in the down economy. Volunteer managers and fundraisers have been beating the bushes for help and money, and may feel at the end of their respective ropes. But there are always new methods of attracting attention to your cause, which can help improve funding and the flow of volunteers, as well.
If you’re ready for some fresh tips on how to stay in front of your local and regional media, read on.
Sponsor a contest: Drum up support by holding a fun contest. The prizes can be donated by local businesses, or you could offer a scholarship to a graduating high school senior.
Honor someone: Recognize a community leader, a member of your board of directors, a longtime volunteer or local philanthropist. Schedule a ceremony, luncheon or banquet. You’ll not only garner a lot of press, but you’ll also have an opportunity to ask for donations.
Piggyback on supporters’ efforts: Make a deal with businesses that support your efforts, no matter how large or small. List their logos in your marketing efforts, mention them on Facebook and Twitter postings, and promote them whenever you can—and then ask them to do the same. It’s a win-win.
Work with a like-minded charity: Pairing up with another nonprofit on a project or event makes it bigger in the eyes of the press. Not only will the event draw attention, but the collaboration will, too. You’ll have the advantage of a larger pool of potential donors, and the opportunity to educate a new audience on your mission.
These ideas may not be revolutionary, but when added to your daily efforts of promoting your cause by building community, they may be just what your organization has needed.
Remember how important it is for you to remain in charge. If one volunteer starts undermining your authority or treating others unfairly, or you could see a decline in morale and increased turnover.